IWI's new 9X19 mm Masada pistol adds a striker-fired weapon to complement IWI's legacy Jericho pistol, which is also being upgraded.
Jericho is manufactured in polymer and steel variants, but IWI had mainly left pistols aside to focus on carbines and rifles, Ronen Hamudot, IWI marketing and sales executive, told reporters on 23 September. Recently, however, the company developed the polymer Masada pistol as part of an effort to penetrate the US market.
It was released in 2018 and "thousands" have been purchased by military customers so far, said Hamudot, who declined to name the customers.
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