Assessing a market opportunity in South Korea 

Using Janes solutions across industry and market intelligence, covering forecasted opportunities, budgets, programmes and companies, we demonstrate how content can be quickly brought together to assess a market opportunity in South Korea.         

Market analysis using derived opportunities 

Janes market forecast data allows you to identify future defence programmes and contract opportunities yet to be announced, by country, function and more. In this example, we identify over 1.2 billion dollars’ worth of opportunities for infantry fighting vehicles for the South Korean army.

Market analysis using derived opportunities


Understand the budgetary environment of South Korea

Next we look to understand South Korea’s budgetary environment and outlook to gain an insight into their addressable defence investment. Here we see a continuing growth in spending over the next five years along with access to charting tools to learn about growth by activity and force.

South Korea's budgetary environment

 

Gain insight into the operating environment of your chosen market

Access Janes comprehensive market report for the latest developments on South Korean entry strategies, procurement procedures and offset requirements, as well as insight into political developments, export challenges and key principal contacts.

Gain insight into the operating environment of the chosen market


Learn about other factors that may influence the market

To build a clearer picture of factors that may influence your target market, we now look to Janes news and analysis. In this example we learn of another round of defence procurements through South Korea’s ‘rapid acquisition system”.

Idenfity other factors that may influence the market

 

Understand current inventory

Janes vast inventory database provides insight into South Korea’s current IFV capabilities. In this example we identify four types of system along with the year of initial delivery, the total number ordered and how many are currently in service.

Understand current inventory

 

Equipment intelligence to support entity recognition and capability assessment

Take a deeper look into key equipment from South Korea’s current inventory using Janes equipment explorer. Here we can explore the K200 by learning about its specifications, family hierarchy of associated platforms, manufacturers and more. 

Equipment recognition

 

Identify programmes already under contract

Using Janes programmes data, identify the land programmes already under contract in South Korea to further support your market assessment and keep track of the country’s future capabilities. The data can also be organised by manufacturer and value to support you in your competitor, partnership and M&A analysis.

Identify procurement programmes

 

 

Using a combination of Janes content you can build up an understanding of the macro and micro environments that could influence the success of your opportunities. 

  • Market analysis using derived opportunities 
  • Understanding the budgetary environment of a chosen country
  • Insight into the operational environment of a specific market  
  • Current inventories and capabilities of an operating country
  • Equipment intelligence to support entity recognition and capability assessment 
  • Programmes already under contract

 

Want to know more?

Request a free consultation to discover how Janes trusted data and insight across markets, companies and equipment supports defence industry organisations.


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Assessing a market opportunity in South Korea Janes defence industry intelligence | Assessing a market opportunity in South Korea - case study