Boeing on course to exceed international revenue goal
By Gareth Jennings
6/22/2012
Boeing expects to exceed its goal of 25 per cent of revenue for its Defence, Space and Security (BDS) division coming from international sales in the next five years, the head of BDS told reporters on 18 June.
Speaking at the company's Washington, DC, facility, Dennis Muilenburg said that currently the division is at 24 per cent from international sales and should be at "28 per cent plus" by 2017.
"The international market size looks pretty promising," Muilenburg said, adding that within the 25 per cent goal for total international revenue Asia Pacific will account for about 45 per cent.
Muilenburg said the drive to raise the percentage of the division's international revenue from the 7 per cent it was about five years ago is linked to Boeing's desire to become a more global company.
"[Boeing is currently] a USD100 billion company. We aspire to become more global as we move forward to give us a competitive advantage," he said.
In terms of revenue generation, Muilenburg said that as well as balancing the revenue streams between domestic and international sales within BDS, the company as a whole is looking to maintain a balance between its defence and commercial arms.
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